The bet
Your thumb has a habit. Feed it something that gives back.
The craving was never for the app. It's for the loop, the pull, the next card. Willpower blockers pick a fight with that loop, and the loop usually wins. You argue your way past the timer and keep scrolling.
Elseway doesn't fight the loop. It answers it, with something neutral and yours. The habit gets its motion. You get a handful of your own memories instead of an hour you won't remember.
How it works
Three steps, then out of your way.
The tap doesn't land.
The instant you open TikTok or Instagram, Elseway steps in before the feed can load.
Into a feed you tuned.
You land in a short vertical feed set by you: how many cards, and how long each one holds. No fixed time.
The urge runs out.
The cards are your own photos, framed by the years. When the deck ends, the pull is spent. Most people just put the phone down.
Living Memories
Instead of strangers,
your own life.
Every card is drawn from your camera roll and framed gently, by how long ago it happened. Photos you forgot you took, surfacing in the exact moment you'd have scrolled past a hundred you'll never remember.
Recoloured
Why it works when blockers don't
Substitution, not friction.
A wall to argue with.
Prompts, timers, lockouts. Every blocker asks the same thing: do you really want this? Given enough taps, you always talk your way back in, a little more annoyed, still scrolling.
A door, already open.
Nothing to override. The reflex is met and quietly spent on something that belongs to you. You leave because you're finished, not because you were stopped.
What's inside
Tuned to you, down to the second.
Your feed, your rules.
Set how many cards a session holds and how long each one lingers, in Controls. There's no fixed length, because the number that gets you to stop is yours to find.
Living Memories.
Your camera roll, framed by the years. Nothing generic, nothing borrowed.
Colour, on rotation.Pro
A shifting grade so the same photo lands a little differently each time it returns.
Memories only.Pro
Screenshots, receipts and documents are filtered out, so the feed stays made of moments.
Pick up where you left off.
Step out and come back within a moment and your deck is still there, waiting. Leave it longer and the next visit starts fresh.
The fine print, up front
We don't want your attention.
Your photos stay put.
The feed is built on your device from your own camera roll. Nothing is uploaded, and there's no server holding your memories.
No account, no ads, no algorithm.
Nothing to sign into, nothing selling your time, nothing learning what you look at to keep you looking.
Built to be closed.
Every decision inside Elseway pushes you off the screen sooner, not deeper in. That's the whole product.